Discover What Drives Advisor Trust in Annuity Carriers

The Advisor Trust Index delivers a clear, data-driven view of how financial advisors nationwide trust and evaluate annuity carriers. Built from direct engagement with RIAs, commission-based, and hybrid advisors, it reveals what truly earns advisor confidence—and why it matters for your business growth.

Developed by Pulse Logic, the Index combines in-depth advisor interviews, a national survey, and rigorous research to quantify the key factors behind trust and loyalty. All insights come from active professionals placing multiple annuities each year—ensuring real-world relevance.

Why it matters:

• See how your brand ranks on trust and performance.

• Identify the attributes that drive advisor recommendations.

• Strengthen loyalty and long-term partnerships.

The Advisor Trust Index gives carriers a powerful benchmark to build stronger, trust-based relationships in today’s competitive annuity market.