Kenneth Cochrane
Recruiting Respondents for Research
Recruiting qualified respondents for research can be a challenge. Many research firms report finding and recruiting financial advisors to...
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Kenneth Cochrane
- May 17
- 2 min
Always Listening To Your Customer - It's Strategy
A customer continuous listening strategy is an approach adopted by companies to gather and analyze customer feedback and sentiments on an...
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Kenneth Cochrane
- May 8
- 1 min
Let's Talk.....
While it's difficult to generalize the preferences of all financial advisors, we have found that some financial advisors prefer engaging...
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Kenneth Cochrane
- Mar 24
- 1 min
Market Research is Evolving
Quantitative market research is a type of research that uses statistical and mathematical techniques to gather and analyze data about...
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Kenneth Cochrane
- Feb 27
- 2 min
The 5 Most Frequent Mistakes in Market Research
As a firm conducting market research that guides strategy and tactics, we often see research with underlying issues. In this port I’ve...
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Kenneth Cochrane
- Feb 22
- 1 min
Taking a deliberate path to get better data
Two wolves are standing on top of a hill . One a young eager wolf, the other a veteran and survivor. Down below is a flock of sheep...
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Kenneth Cochrane
- Oct 13, 2022
- 1 min
Qualitative Research, It's all about listening.
We just finished a project of interviewing financial advisors. Each interview was done over the phone and lasted 20 to 30 minutes. We...
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