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  • Writer's pictureKenneth Cochrane

Tactically Speaking: Competitive Intelligence


Competitive Intelligence can play a very important role in tactical decision-making by providing real-time, actionable insights that guide short-term actions and responses. Here’s some examples of how CI assists in tactical initiatives:


  • Immediate Competitive Threats: CI helps to identify immediate threats from competitors, allowing for swift response. For example, if a competitor launches a new product or service, CI enables businesses to counteract effectively to maintain marketshare.

  • Pricing Strategies: By monitoring competitor’s pricing changes, businesses can adjust their own pricing in real time. CI allows companies to stay competitive by ensuring their prices are attractive to their markets while maintaining marketshare.

  • Promotions and Marketing Campaigns: CI provides insights into competitors’ marketing and promotional campaigns. This can help businesses design targeted and effective marketing activities, ensuring a quick response to counter a competitor.

  • Sales Strategies: CI helps to understand competitors’ sales tactics and customer acquisition methods. Businesses can adjust sales approaches based on this information, insuring they can effectively compete for customers in the short term.

  • Product Development: Real time CI insights can influence the development of new products or features. If a competitor launches, a successful product, businesses can quickly analyze the customer responses and adjust their own product development efforts to meet their competitors.

  • Customer Retention: CI sids in identifying factors that might lead customers to switch to competitors. By understanding customers’ preferences and competitors offerings, businesses can enhance loyalty, or improve service to retain their market share.

  • Tactical Alliances: CI can identify opportunities for tactical alliances with other businesses, suppliers, or partners based on current conditions. These alliances can strengthen their position against competitors in specific markets or segments.

  • Voice of the Customer Analysis: monitoring, customer feedback, regarding competitors products, or services provides valuable insight. This feedback can guide businesses to make immediate changes in their offerings, customer, service, or messaging to address customer concerns, and preferences.

  • Localized Strategies: CI can be tailored to specific regions or local markets. This allows businesses to implement tactics based on competitors’ activities in those areas. This tactical approach, insurers, relevance and effectiveness in various segments.


In summary, CI, supports, tactical decision making by providing timely and relevant information. Using CI insights, businesses can make quick and well-informed decisions, allowing them to respond rapidly to changing market conditions. Ultimately, CI always leads to maintaining or gaining competitive advantages.

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