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  • Writer's pictureKenneth Cochrane

What's Disrupting?

Disruptive technologies are innovations that significantly alter the way that consumers, industries, or businesses operate according to Investopedia. Further, according to Repsol, a disruptive innovation is defined as technology that is capable of disrupting an already established market by following  a set of patterns. An innovation, originally focused on a niche, and in time captures a significant share of the market. Disruptive technologies can completely transform an industry to achieve cheaper, faster and better results. 


Gartner Research predicts the largest disruptors from 2023 to 2028 will include, among others:

-flying cars

-wireless electric car charging

-the meta verse reimagining the work experience

-digital humans will become more human than humans

-blockchain will enhance the digital autonomous organisations (DAOs) ability to operate outside the boundaries of centralised organizations.

-technology will become disposable, allowing it to be easily swapped out for better options.


So what does this have to do with market research? Disruptive technologies are already underway and their use is accelerating. Here are some the disruptors we’re seeing:

-Bid Data Analytics

-Artificial Intelligence and Machine Learning

-Social Media Monitoring

-Predictive Analytics

-Neuromarketing

-Mobile Research

-Virtual Reality and Augmented Reality

-Blockchain Technology

-Natural Language Processing

-Internet of Things (IoT)


These technologies and innovations have the potential to change the way data is collected, analyzed, and interpreted to better understand human behaviour and preferences. They aim to improve the efficiency, accuracy, and depth of market research to improve your company’s decision making and profitability.Reach out if you’d like to discuss how you can take advantage of these changes.

 

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