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A nugget from some research...
Insurance fraud is a major issue, costing the industry over $80 billion annually. Common types include: False claims (e.g., staged...

Kenneth Cochrane
Mar 24, 20252 min read
The Numbers Behind Measles
Thinking about the measles outbreak in Texas and New Mexico ….Since late January, Texas reports 259 cases, 34 hospitalizations, and one...

Kenneth Cochrane
Mar 18, 20251 min read
Shrinking...Looking for Growth
As of March 3, 2025, the Federal Reserve Bank of Atlanta's GDPNow model estimates a contraction of 2.8% in real GDP growth for the first...

Kenneth Cochrane
Mar 10, 20252 min read
Show Me The Money!
At Pulse Logic, we work with large established companies in market research and strategy. We also have found ourselves working with small...

Kenneth Cochrane
Feb 24, 20252 min read
Fundamentals of a Good Pitch....
Creating a compelling first-round fundraising presentation is crucial for securing initial investment in your startup. An effective pitch...

Kenneth Cochrane
Feb 18, 20252 min read
The Value of Product Use Case Studies by and Independent Third Party
In today's competitive markets, effectively communicating the benefits and applications of a product is crucial for businesses aiming to...

Kenneth Cochrane
Feb 12, 20252 min read
Win/Loss
In today's competitive business environment, understanding the intricacies behind each successful and unsuccessful deal is vitally...

Kenneth Cochrane
Feb 7, 20252 min read
The Intersection of AI and DLT
This article was generated by Chat GPT and edited by Ken Cochrane The Revolutionary Intersection of Artificial Intelligence and...

Kenneth Cochrane
Jan 16, 20254 min read
The World Is A Changing....
The new Department of Labor (DOL) fiduciary rules, aimed at expanding the definition of fiduciary advice under the Employee Retirement...

Kenneth Cochrane
May 24, 20242 min read
Some thoughts while talking to advisors about financial planning software shortcomings...
How reliable is financial planning software? Many advisors report they are unable to enter enough information to make reliable...

Kenneth Cochrane
Apr 29, 20241 min read
Pulse Survey - Only 2 questions for financial advisors
Here's this week's Pulse Survey. It's only 2 questions and we would like to hear from you. Next week we'll send and post the results....

Kenneth Cochrane
Apr 12, 20241 min read
Private Equity and Reinsurance Pulse
Last week, we ran a a pulse survey regarding the growth of private equity firms gaining a growing ownership of life and annuity carriers....

Kenneth Cochrane
Apr 10, 20241 min read
Quick Two Question Pulse Survey
This is only two questions. We're gauging attitudes in the life and annuity market regarding private equity ownership and off shore...

Kenneth Cochrane
Apr 5, 20241 min read
Trust the Research?
There are times when people do not trust market research. Several reasons arise why people may not fully trust market research:...

Kenneth Cochrane
Mar 29, 20242 min read
Change is Coming from the National Association of Realtors Settlement
Last Friday, the National Association of Realtors reached an agreement to settle several lawsuits. They agreed to no longer hold their...

Kenneth Cochrane
Mar 19, 20242 min read
Anthropomorphism....
Anthropomorphism is the attribution of human characteristics or behaviour to a god, animal of object. This morning David Macchia in the...

Kenneth Cochrane
Mar 13, 20242 min read
Who's Bob?
All industries have their lingo. In fact even within industries, individual companies and organisations can have their own terminology. I...

Kenneth Cochrane
Mar 5, 20242 min read
The Change is Here
Disruptive technologies in annuities and life insurance are innovations that will fundamentally change the way they are designed,...

Kenneth Cochrane
Feb 26, 20242 min read
What's Disrupting?
Disruptive technologies are innovations that significantly alter the way that consumers, industries, or businesses operate according to...

Kenneth Cochrane
Feb 22, 20241 min read
Questions: Wording and Framing
I often write about the pluses and minuses of market research. There are many pitfalls purchasers and consumers of market research should...

Kenneth Cochrane
Feb 15, 20242 min read
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